Social media is an important part of how potential customers interact with businesses.

Whether it’s discovering new brands, considering whether to buy from them or interacting with a company’s community, it’s an important part of a customer’s experience.

Small businesses regularly ask us for help on creating an impactful social media strategy. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.

Instead of spending hours on Google and watching countless videos, make this your first port of call.

Digital Marketing Mentors

Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.

Vanessa M.
- EY
Luciana C.
Founder - The Gentle Coach
Harshawardhan P.
Mentor - Young Asians in Finance
Larisa I.
Social Media Specialist - Media Bloom Ltd
Fergus H.
Founder & CEO - The Hacking Games
Fabiola S.
Head of Campaigns & Digital Marketing - Data & AI, Sustainability, Functions (Global) - Accenture

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

Read more
Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

Read more
The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

Read more
Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

Read more
Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

Read more
West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

Read more
Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

Read more
Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

Read more
GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

Read more
Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

Read more
Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see

Read more
Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague

Search Engine Optimisation (SEO) is crucial to making your website visible.

It can often feel impossible to get your website to rank well in search results, but good SEO practices make it more likely for your content to feature on the first page of Google.

We know it can be difficult to know where to start, so we’ve collected our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.

Instead of spending hours on Google and watching countless videos, make this your first port of call.

SEO Mentors

Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your digital marketing challenges with volunteer digital marketing mentors - for free.

Nick S.
Director - Shanagher

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

Read more
Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

Read more
The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

Read more
Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

Read more
Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

Read more
West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

Read more
Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

Read more
Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

Read more
GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

Read more
Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

Read more
Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see

Read more
Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague

Google Ads can be a valuable tool for promoting your business.

When utilised effectively, it can significantly increase traffic, sales and brand awareness. However, Google Ads’ platform is complicated and if you don’t know how to use it, you can quickly burn through your advertising budget.

Small businesses regularly ask us for help on creating their first Google Ad campaign. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.

Instead of spending hours on Google and watching countless videos, make this your first port of call.

Digital Marketing Mentors

Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free

Nick S.
Director - Shanagher

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

Read more
Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

Read more
The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

Read more
Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

Read more
Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

Read more
West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

Read more
Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

Read more
Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

Read more
GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

Read more
Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

Read more
Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see

Read more
Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague

Facebook ads allow you to target a specific audience.

This makes it a popular marketing method, because you can reach just customers in a particular demographic, such as age, location or interests.

Small businesses regularly ask us for help with Facebook Ads so we’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support. Instead of spending hours on Google and watching countless videos, make this your first port of call.

Digital Marketing Mentors

Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.

Nick S.
Director - Shanagher

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

Read more
Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

Read more
The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

Read more
Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

Read more
Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

Read more
West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

Read more
Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

Read more
Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

Read more
GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

Read more
Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

Read more
Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see

Read more
Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague

Google Ads can help increase online sales and raise brand awareness.

They can be very impactful, but are often tricky to get just right.

Small businesses regularly ask us for help with optimising their Google Ad campaigns. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.

Instead of spending hours on Google and watching countless videos, make this your first port of call.

Digital Marketing Mentors

Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.

Aliya S.
Senior Associate - PwC

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

Read more
Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

Read more
The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

Read more
Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

Read more
Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

Read more
West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

Read more
Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

Read more
Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

Read more
GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

Read more
Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

Read more
Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see

Read more
Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague

Email nurture campaigns guide a potential customer through the buying process.

By sending a series of emails over a period of time, you can provide targeted information that helps the individual take the next step and buy something from your company.

Founders regularly ask us for help with email marketing for their small businesses. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.

Instead of spending hours on Google and watching countless videos, make this your first port of call.

Digital Marketing Mentors

Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your marketing challenges with volunteer marketing mentors - for free.

Vijay V.
Digital Manager - WHG
Paul H.
Director - Pixel Services Ltd
Luciana C.
Founder - The Gentle Coach
Shruti S.
Claims handling assistant - Aviva
Fabiola S.
Head of Campaigns & Digital Marketing - Data & AI, Sustainability, Functions (Global) - Accenture
HPS T.
Senior Project Consultant - HPS TRials

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

Read more
Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

Read more
The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

Read more
Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

Read more
Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

Read more
West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

Read more
Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

Read more
Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

Read more
GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

Read more
Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

Read more
Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see

Read more
Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague

A newsletter allows you to keep customers engaged and build loyalty to your brand.

Founders regularly ask us for help with email marketing for their small businesses. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.

Instead of spending hours on Google and watching countless videos, make this your first port of call.

Digital Marketing Mentors

Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your marketing challenges with volunteer marketing mentors - for free.

Nick S.
Director - Shanagher

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

Read more
Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

Read more
The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

Read more
Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

Read more
Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

Read more
West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

Read more
Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

Read more
Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

Read more
GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

Read more
Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

Read more
Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see

Read more
Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague

Marketing to other businesses requires a unique approach.

B2B raises awareness of your company, builds trust with potential customers, and complements referral and direct sales approaches.

Small businesses regularly ask us for help on creating a B2B marketing plan for their businesses. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.

Instead of spending hours on Google and watching countless videos, make this your first port of call.

B2B Marketing Mentors

Get help promoting and selling your products and services to other businesses. Talk 1:1 about your marketing challenges with volunteer mentors - for free.

Vijay V.
Digital Manager - WHG
Paul H.
Director - Pixel Services Ltd
Oluwaseun T.
Senior Executive - Business Development & Growth - Workpay Technologies Inc.
Fergus H.
Founder & CEO - The Hacking Games
Affan A.
Founder - Buildin Blocks
Paula H.
Director - Layers Studio

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

Read more
Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

Read more
The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

Read more
Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

Read more
Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

Read more
West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

Read more
Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

Read more
Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

Read more
GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

Read more
Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

Read more
Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see

Read more
Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague

You can boost sales by improving your marketing funnel.

Once you’ve developed a marketing strategy, any improvement to your funnel and its conversion rate will boost sales and reduce your cost per acquisition.

Founders regularly ask us for help on creating a brand identity for their small businesses. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.

Instead of spending hours on Google and watching countless videos, make this your first port of call.

Digital Marketing Mentors

Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.

Nick S.
Director - Shanagher

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

Read more
Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

Read more
The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

Read more
Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

Read more
Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

Read more
West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

Read more
Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

Read more
Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

Read more
GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

Read more
Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

Read more
Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see

Read more
Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague

Instagram has become one of the most popular social media platforms for people to discover new brands and products.

The positive, visual nature creates an ideal opportunity to promote your small business. Founders often ask us for help on how to use Instagram to increase their sales. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.

Instead of spending hours on Google and watching countless videos, make this your first port of call.

Digital Marketing Mentors

Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.

Vanessa M.
- EY
Luciana C.
Founder - The Gentle Coach
Harshawardhan P.
Mentor - Young Asians in Finance
Larisa I.
Social Media Specialist - Media Bloom Ltd
Fergus H.
Founder & CEO - The Hacking Games
Fabiola S.
Head of Campaigns & Digital Marketing - Data & AI, Sustainability, Functions (Global) - Accenture

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

Read more
Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

Read more
The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

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Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

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Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

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West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

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Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

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Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

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GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

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Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

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Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see

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Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague