Social media is an important part of how potential customers interact with businesses.
Whether it’s discovering new brands, considering whether to buy from them or interacting with a company’s community, it’s an important part of a customer’s experience.
Small businesses regularly ask us for help on creating an impactful social media strategy. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn about social media
This learning journey will help you understand the opportunity and where you should focus your efforts, so that you can create a social media strategy. We've collected the best social media tools, guides, and resources, written by top business experts and our community of volunteers. If you complete all of the activities, it will take you just under three hours.
Digital Marketing Mentors
Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.
Digital Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about digital marketing, to share best practices and experiences.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
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Search Engine Optimisation (SEO) is crucial to making your website visible.
It can often feel impossible to get your website to rank well in search results, but good SEO practices make it more likely for your content to feature on the first page of Google.
We know it can be difficult to know where to start, so we’ve collected our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn about SEO
This learning journey is for business owners who want to take the next step in perfecting their SEO optimisation. Pick and choose the resources you need or complete all of the activities in about an hour and a half.
SEO Mentors
Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your digital marketing challenges with volunteer digital marketing mentors - for free.
Digital Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about digital marketing, to share best practices and experiences.
Further Support
Continue learning about digital marketing with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.
Google Ads can be a valuable tool for promoting your business.
When utilised effectively, it can significantly increase traffic, sales and brand awareness. However, Google Ads’ platform is complicated and if you don’t know how to use it, you can quickly burn through your advertising budget.
Small businesses regularly ask us for help on creating their first Google Ad campaign. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn About Google Ads
This learning journey covers the basics of starting your first Google Ads campaign: from understanding what they are, how they work, creating your own and making sure they’re properly optimised. Pick and choose the resources you need or complete all of the activities in about two and a half hours.
Digital Marketing Mentors
Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free
Digital Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about marketing, to share best practices and experiences.
Further Support
Continue learning about Google Ads with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.
Facebook ads allow you to target a specific audience.
This makes it a popular marketing method, because you can reach just customers in a particular demographic, such as age, location or interests.
Small businesses regularly ask us for help with Facebook Ads so we’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support. Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn about Facebook ads
This learning journey shows you where to start with Facebook ads, how to create a campaign on a budget and the templates you can use. Pick and choose the resources you need or complete all of the activities in just under an hour.
Digital Marketing Mentors
Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.
Digital Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about digital marketing, to share best practices and experiences.
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Further Support
Continue learning about digital marketing with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.
Google Ads can help increase online sales and raise brand awareness.
They can be very impactful, but are often tricky to get just right.
Small businesses regularly ask us for help with optimising their Google Ad campaigns. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learning About Google Ads
This learning journey explains how to get the most out of Google Ads, measure the results and keep testing so they’re performing as effectively as possible. Pick and choose the resources you need or complete all of the activities in just under two hours.
Digital Marketing Mentors
Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.
Digital Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about marketing, to share best practices and experiences.
Further Support
Continue learning about Google Ads with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.
Email nurture campaigns guide a potential customer through the buying process.
By sending a series of emails over a period of time, you can provide targeted information that helps the individual take the next step and buy something from your company.
Founders regularly ask us for help with email marketing for their small businesses. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn about email nurturing
This learning journey will help you understand how to build email campaigns that nurture potential customers. There are also examples of successful email campaigns and templates to get you inspired. Pick and choose the resources you need or complete all of the activities in about an hour and a half.
Digital Marketing Mentors
Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your marketing challenges with volunteer marketing mentors - for free.
Digital Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about digital marketing, to share best practices and experiences.
Further Support
Continue learning about digital marketing with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.
A newsletter allows you to keep customers engaged and build loyalty to your brand.
Founders regularly ask us for help with email marketing for their small businesses. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn about email marketing
This learning journey will help you build your first email newsletter. It’ll explore what it should include, which tools to use, and how to grow your subscribers. Pick and choose the resources you need or complete all of the activities in about an hour.
Digital Marketing Mentors
Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your marketing challenges with volunteer marketing mentors - for free.
Digital Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about e-commerce, to share best practices and experiences.
Further Support
Continue learning about digital marketing with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.
Marketing to other businesses requires a unique approach.
B2B raises awareness of your company, builds trust with potential customers, and complements referral and direct sales approaches.
Small businesses regularly ask us for help on creating a B2B marketing plan for their businesses. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn about B2B marketing
This learning journey will help you understand what’s involved and create a plan to market your business. Pick and choose the resources you need or complete all of the activities in just over an hour.
B2B Marketing Mentors
Get help promoting and selling your products and services to other businesses. Talk 1:1 about your marketing challenges with volunteer mentors - for free.
B2B Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about B2B Marketing and Sales, to share best practices and experiences.
Further Support
Continue learning about B2B Marketing and Sales with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.
You can boost sales by improving your marketing funnel.
Once you’ve developed a marketing strategy, any improvement to your funnel and its conversion rate will boost sales and reduce your cost per acquisition.
Founders regularly ask us for help on creating a brand identity for their small businesses. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn about conversion rates
In this journey, we’ll help you set the right goals and share practical tips that you can use to optimise your marketing funnel.. Pick and choose the resources you need or complete all of the activities in around an hour and a half.
Digital Marketing Mentors
Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.
Digital Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about digital marketing, to share best practices and experiences.
Further Support
Continue learning about digital marketing with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.
Instagram has become one of the most popular social media platforms for people to discover new brands and products.
The positive, visual nature creates an ideal opportunity to promote your small business. Founders often ask us for help on how to use Instagram to increase their sales. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn about Instagram
This learning journey will help you develop a plan, so you can build a following on Instagram and start to sell to your audience. We've collected the best Instagram tools, guides, and resources, written by top business experts and our community of volunteers. If you complete all of the activities, it will take you just under two hours.
Digital Marketing Mentors
Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.
Digital Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about digital marketing, to share best practices and experiences.
Further Support
Continue learning about digital marketing with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.