Google Analytics provides a wealth of data on how people use your website.
You can leverage this information to improve the performance of your digital marketing and make more sales.
Small businesses regularly ask us for how to track their website performance. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn about Google Analytics
This learning journey will help you get to grips with the tool, so you can make it work for you and start generating actionable insight. Pick and choose the resources you need or complete all of the activities in under one and a half hours.

Google Analytics Goals Guide: How to Set Up And Track Your Bottom-Line KPIs
Data Analytics Mentors
Get help using data to drive decision making in your business. Talk 1:1 about your Data Analytics challenges with volunteer mentors - for free.
Data Analytics Events
Join expert volunteers and your fellow founders for interactive, small group discussions about data analytics, to share best practices and experiences.
Follow Up Resources
Continue learning about data analytics with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”
Read moreCentral Foundation Boys School
“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”
Read moreThe Cavendish School
Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads
“Students who listened to the two CEOs speak were blown away by what they had to say”
Read moreBexleyheath Academy
“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”
Read moreBrentford School for Girls
Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses
“85% of students said they’d like to have more employer encounters in the classroom”
Elutec Academy
“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”
Read moreWest Hill School
A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%
“The benefits are multifold in that all students are inspired in some way by the speakers”
Read moreThomas Alleyne School
95% of students gained sustainability knowledge, and 88% felt it improved their career insights.
Read moreSustainable Futures Programme
We’ve helped more than 44,000 young people with work experience
“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”
Read moreGCHQ
We’ve reached more than 100,000 pupils in Scotland
“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”
Read moreNoshin Begum
83% of students say that an F4S employer event inspires them to learn new skills
“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”
Read moreLloyd’s of London
91% of educators said that F4S is a helpful tool for delivering careers provision
“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see”
Read moreIvy Trudy
92% of business volunteers would recommend F4S to a colleague
Related Learning
Continue growing your business with these on-demand toolkits.
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