Building a great brand = engaging people
The key skills for building a great brand are essential ones that everyone needs in life:
- Understanding people
- Communicating ideas effectively and creatively
- Creating meaningful connections & trust with others
This week, we’ll hear how brilliant founders from across Scotland used empathy, storytelling, and creativity to do this 💪
Resources
1️⃣ Resource guides
You can find all the information you need to bring this module to life, including introductions to our speakers, reflection questions, and more below.
2️⃣ Lesson plan
Google Docs version
3️⃣ Slides
Ready-to-go Google Slides, including all the resources needed
Video content
Our video content showcases interviews with incredible entrepreneurs.
The featured speaker video is part of the lessons above.
The supplementary videos are optional, but we encourage you to use them as homework or in extracurricular activities.
Assign the videos to your students via our YouTube channel or stream them below ⬇️
Featured speakers:
Darina Garland
Darina Garland is the Edinburgh-born co-founder of Ooni, the world’s leading home pizza oven brand. She and her husband, Kristian, turned a backyard pizza-making dream into a global phenomenon by focusing on innovation, community, and passion for pizza. Ooni not only makes great products but also supports social and environmental causes, including supporting others to go into entrepreneurship.
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Emma Macdonald
Emma Macdonald is the co-founder and CEO of TBCo, an award-winning, sustainable and uniquely Scottish retail brand. Originally launched as The Tartan Blanket Co., TBCo now offers a range of lifestyle and homeware products and is stocked in some of the world’s most prestigious retailers, including Selfridges, Liberty, and Anthropologie. The brand focuses on unique, high-quality products that inspire self-expression while protecting the planet.
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Imogen and Isobel Armstrong
Arran-raised sisters Imogen and Isobel Armstrong are the creative minds behind The Secret Garden, a family-run drinks business in the Pentland Hills. With a passion for sustainability and nature, they’ve built a modern, innovative brand that celebrates Scotland’s natural beauty and heritage.
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Your Host:
Karen Licurse
Karen was born in New York but has lived in the UK for more than 15 years and now calls Edinburgh home. She leads Digital Boost, a community of thousands of volunteers who help people start and grow businesses. She says, ‘I’m so grateful to Scotland for the opportunities it has given me. I’ve met so many incredible people doing incredible things here. I can’t wait for everyone to hear about them!
Share Your Feedback
Do you have a story worth sharing from this week’s session? Share a brief summary of what excited your students most about this week’s speaker below…
We’ll be collecting the responses and we’d love to share your insights with our wider community 📖
Share Your Feedback