Use Google Analytics to track the effectiveness of your website

Who is this for?

Small businesses starting out with Google Analytics

What is this about?

Data Analytics

Improve the performance of your digital marketing by tracking your activities on Google Analytics. Here are our favourite resources, business mentors, and events to help you get started.

Learning Resources

Mentors

Events

Further Support

Success Stories

Google Analytics provides a wealth of data on how people use your website.

You can leverage this information to improve the performance of your digital marketing and make more sales.

Small businesses regularly ask us for how to track their website performance. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.

Instead of spending hours on Google and watching countless videos, make this your first port of call.

Learn about Google Analytics

This learning journey will help you get to grips with the tool, so you can make it work for you and start generating actionable insight. Pick and choose the resources you need or complete all of the activities in under one and a half hours.

Step 1

Get started with analytics

Video

30 Mins

View Article

Step 2

How to Set Up Google Analytics: A Step-by-Step Guide

Article

17 Mins

View Article

Step 3

How to Set & Achieve Marketing Objectives

Article

19 Mins

View Article

Step 4

Google Analytics Goals Guide: How to Set Up And Track Your Bottom-Line KPIs

Article

10 Mins

View Article

Step 5

How to Create a Custom Google Analytics Dashboard (The Easy Way)

Article

8 Mins

View Article

Data Analytics Mentors

Get help using data to drive decision making in your business. Talk 1:1 about your Data Analytics challenges with volunteer mentors - for free.

Aliya S.

Senior Associate - PwC

Connect with Volunteers

Data Analytics Events

Join expert volunteers and your fellow founders for interactive, small group discussions about data analytics, to share best practices and experiences.

20th Mar

Nourishing the Planet: Careers in Food Science and Sustainability

masterclass

24th Mar

Sustainable futures

masterclass

25th Mar

Volunteer Training Session- Make the Most of Your Dashboard

masterclass

26th Mar

Future-Ready Careers: Marketing, Networking, and the Impact of AI

masterclass

27th Mar

Future Changemakers: Women Leading the Green Revolution

masterclass

28th Mar

Nuclear Power and Sustainability

masterclass

28th Mar

Sustainable Futures: Empowering Change Today

masterclass

31st Mar

Sustainable futures

masterclass

31st Mar

Career Leads & Teachers Workshop

masterclass

2nd Apr

Unlocking Success Through Strategy and Passion in Sales and Marketing

masterclass

2nd Apr

Getting the Message Across: A/V Production

masterclass

3rd Apr

Code, Action! Discover Creative Careers in TV, Movies & Music Innovation

masterclass

3rd Apr

Creative Futures: Turning Passion into Careers

masterclass

4th Apr

Creative Futures: Turning Passion into Careers

masterclass

8th Apr

Creative Futures: Turning Passion into Careers

masterclass

11th Apr

Creative Futures: Turning Passion into Careers

masterclass

22nd Apr

Creative Futures: Turning Passion into Careers

masterclass

23rd Apr

Creative Futures: Turning Passion into Careers

masterclass

23rd Apr

Making STEM Creative

masterclass

29th Apr

Creative Futures: Turning Passion into Careers

masterclass

30th Apr

Creative Futures: Turning Passion into Careers

masterclass

30th Apr

Career Leads & Teachers Workshop

masterclass

6th May

Shaping the Future of Health

masterclass

7th May

Shaping the Future of Health

masterclass

7th May

Shaping the Future of Health

masterclass

8th May

Shaping the Future of Health

masterclass

14th May

Shaping the Future of Health

masterclass

21st May

Shaping the Future of Health

masterclass

21st May

Shaping the Future of Health

masterclass

21st May

Shaping the Future of Health

masterclass

22nd May

Career Leads & Teachers Workshop

masterclass

Follow Up Resources

Continue learning about data analytics with these key tools and resources.

Google Analytics for Beginners

Video

360 Mins

View Article

Introducing the next generation of Analytics, Google Analytics 4

Article

4 Mins

View Article

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see”

Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague

Related Learning

Continue growing your business with these on-demand toolkits.

Use Google Analytics to track the effectiveness of your website

Supported by Strive UK, an initiative of the Mastercard Center for Inclusive Growth

Find out more