Understand how to create a B2B marketing plan

Who is this for?
Small businesses creating their first B2B marketing strategy

What is this about?
Marketing
Marketing to other businesses requires a unique approach.
B2B raises awareness of your company, builds trust with potential customers, and complements referral and direct sales approaches.
Small businesses regularly ask us for help on creating a B2B marketing plan for their businesses. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn about B2B marketing
This learning journey will help you understand what’s involved and create a plan to market your business. Pick and choose the resources you need or complete all of the activities in just over an hour.
B2B Marketing Mentors
Get help promoting and selling your products and services to other businesses. Talk 1:1 about your marketing challenges with volunteer mentors - for free.
B2B Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about B2B Marketing and Sales, to share best practices and experiences.
Further Support
Continue learning about B2B Marketing and Sales with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.