Optimise your Google Ads campaigns

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Who is this for?

Small businesses with existing Google Ads

What is this about?

Marketing

Google Ads can help increase online sales and raise brand awareness.

They can be very impactful, but are often tricky to get just right.

Small businesses regularly ask us for help with optimising their Google Ad campaigns. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.

Instead of spending hours on Google and watching countless videos, make this your first port of call.

Digital Marketing Mentors

Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.

Aliya S.
Senior Associate - PwC

Our Impact

We’ve helped thousands of educators, careers leads, and students to succeed so far.

“It is a great programme that has a big impact on the students, and lightens the teacher workload a little”

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Central Foundation Boys School

“It was a pleasure…to talk with the Sixth Form. They will be entering the job market in the most exciting time”

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The Cavendish School

710k+

Facilitated skill-enhancing connections for over 710,000 students, teachers and career leads

“Students who listened to the two CEOs speak were blown away by what they had to say”

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Bexleyheath Academy

“Several members of staff at our school that organise public speaking events said they had never seen an event so amazing!”

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Brentford School for Girls

30,000+

Over 30,000 business volunteers have shared their expertise with students, educators and individuals working in small businesses

“85% of students said they’d like to have more employer encounters in the classroom”

Elutec Academy

“The speakers provided quality advice and messages about working hard, aiming high, and working for something you love”

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West Hill School

19%

A single M4G encounter elevates a girl’s perceived importance of mathematics by 19% and their intention to continue with it by 21%

“The benefits are multifold in that all students are inspired in some way by the speakers”

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Thomas Alleyne School

95% of students gained sustainability knowledge, and 88% felt it improved their career insights.

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Sustainable Futures Programme

44,000+

We’ve helped more than 44,000 young people with work experience

“Brilliant session: it covered topics like the connection with Maths, problem-solving, and flexibility in the workplace”

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GCHQ

100k+

We’ve reached more than 100,000 pupils in Scotland

“Having had internships during university, I know firsthand how vital real-world experiences are in building skills”

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Noshin Begum

83%

83% of students say that an F4S employer event inspires them to learn new skills

“Thank you so much for organising – we loved it! It was a great experience to see the Lloyds Building”

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Lloyd’s of London

91%

91% of educators said that F4S is a helpful tool for delivering careers provision

“I wanted to become a university ambassador for F4S because I thought that you can’t be what you can’t see

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Ivy Trudy

92%

92% of business volunteers would recommend F4S to a colleague