Optimise your Google Ads campaigns

Who is this for?
Small businesses with existing Google Ads

What is this about?
Marketing
Google Ads can help increase online sales and raise brand awareness.
They can be very impactful, but are often tricky to get just right.
Small businesses regularly ask us for help with optimising their Google Ad campaigns. We’ve collected the questions they ask most, and our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learning About Google Ads
This learning journey explains how to get the most out of Google Ads, measure the results and keep testing so they’re performing as effectively as possible. Pick and choose the resources you need or complete all of the activities in just under two hours.
Digital Marketing Mentors
Get help and ideas for how you can reach, engage, and convert potential customers using ads, SEO, content, email, social media, and more. Talk 1:1 about your Digital Marketing challenges with volunteer Digital Marketing mentors - for free.
Digital Marketing Events
Join expert volunteers and your fellow founders for interactive, small group discussions about marketing, to share best practices and experiences.
Further Support
Continue learning about Google Ads with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.