Marketing a new e-commerce company

Who is this for?
Small businesses looking to sell online

What is this about?
E-Commerce
E-commerce companies rely on digital marketing to reach potential customers.
It’s a competitive space and new businesses need to have a plan to focus their efforts. We know it can be difficult to know where to start, so we’ve collected our favourite resources from our partners, volunteers, and other experts to answer them. You’ll also find great mentors and events for more support.
Instead of spending hours on Google and watching countless videos, make this your first port of call.
Learn about marketing for e‑commerce
This learning journey explains the fundamentals of marketing an e-commerce company, from creating marketing personas and picking marketing channels to optimising your marketing funnel. Pick and choose the resources you need or complete all of the activities in just under an hour.
E-commerce Mentors
Talk to an expert about how to set up and optimise your e-commerce website for free.
E-commerce Events
Join expert volunteers and your fellow founders for interactive, small group discussions about e-commerce, to share best practices and experiences.
Further Support
Continue learning about e-commerce with these key tools and resources.
Our Impact
We’ve helped thousands of educators, careers leads, and students to succeed so far.
Related Learning
Continue growing your business with these on-demand toolkits.